“I don’t run to add days to my life, I run to add life to my days.”

Introducing Stryde, a running focused platform to guide individuals reach their full potential on and off road.

Timeline: Approx. 5-6 Months

Area of Interest: Health & Fitness

Role: UX Design Student at CareerFoundry - UI Specialization Project.

Stryde.

  • Dream it.

    Begins with an idea.

  • Build it.

    Then it starts growing.

  • Run it.

    Now it’s a real thing.

PROBLEM

The fitness industry is complicated enough. Can we simplify it to focus on what matters most, your training?

The fitness industry has become saturated and finding a reliable program can be stressful. Stressful enough that will make some people stop before even starting. What if there is a space where people can just start as simple as running and get their journey going? 

SOLUTION

Imagine an app that gets you straight to the starting line.

Simplicity

  • Hit start and begin your training.

  • Straight to the point

Finding Your Tribe

  • Connecting those who have the same goals as you

  • Provides a community for you to grow

  • Share aspirations and goals with each other

Back To Basics

  • Teaching you the fundamentals

  • Keeping things easy and understandable

  • Easy to follow challenges

RESEARCH

The global fitness app market was worth $6,700 million (USD) in 2021.

That value is expected to reach as high as $30,635 million by 2035. Heading into this space, I knew that there was going to be tough competition who has built some loyal users to their products. In the year 2022, 86.3 million users are predicted to be in the health and fitness app space.

Here are some of my competitors. 

PERSONAS
“Since I just turned 30, I have a new goal. I want to run and finish a marathon this year!”
— LIZZY
INSIGHTS

The next generation of fitness apps needs to focus on helping the users enjoy the activity itself instead of making artificial and frivolous goals the aim.

User Flow

Task Flow #1

  • Entry Point: Download the app.

  • Success Criteria: Account Creation

Task Flow #3

  • Entry Point: Open App.

  • Success Criteria: Start Running

Task Flow #2

  • Entry Point: Open App.

  • Success Criteria: Start Running

As you can see, the following user flows are effortless to follow and straightforward. It only takes a few steps from the Entry point to the Success Criteria.

This is my main goal for the product. I wanted to create an easy flow for the users to accomplish their certain task at hand. 

STYLE GUIDE
PROTOTYPE

Armed with paper and pencil, I quickly put together sketches of low-fidelity design. Based on previous experiences with a product similar to this, I already knew what I wanted and what features it should have.

After a few iterations with the designs, this is my Mid-Fidelity. By blocking certain areas for certain features I had a better ideas of what I wanted in my product.

This is the final result of my wireframes. With the user of proper UI etiquette, I was able to produce a consistent design throughout.

MULTIPLE BREAKPOINTS

REFLECTION

What I Learned

  • Keep your design consistent throughout multiple breakpoints

  • Design starting with the smallest device

  • Again, things will change. Never try to “perfect” a design

  • Just because it looks aesthetically pleasing, does it function just as well?

Future Plans

  • Create a Design System

  • Organize my files better with a better system

  • Get rid of my perfectionism because that will hurt you in the end

  • Never be afraid to ask for help.